Sheba.xyz Mobile App Redesign
Sheba.xyz, part of the Sheba Platform, is Bangladesh's leading service marketplace, providing on-demand home services such as cleaning, plumbing, and repairs through its app, website, social media, and helpline.
This case study delves into the comprehensive redesign process of the Sheba.xyz app, focusing on enhancing user experience and addressing key usability challenges. The goal is to deliver a more intuitive and seamless platform for users.
Role:
Product Designer (UI/UX)
Platform:
iOS & Android
Timeline:
2022 - 2023
Company:
Sheba.xyz (Bangladesh’s largest service marketplace)
Why the Redesign?
Sheba.xyz’s technical team identified an opportunity to enhance the app through a significant platform and design overhaul. The plan included transitioning to Flutter, a cross-platform framework, to reduce future maintenance costs and facilitate faster integration of new features. Alongside the technical shift, a redesign aimed to address key usability issues, enrich the user experience, and align the app with modern design standards.
Highlight Keyword :
Redesign, Reduce Maintenance Costs, Cross-Platform, Flutter, Usability Issues, User Experience
😔 The Challenge
The primary challenge for the Sheba.xyz redesign was twofold:
User Experience Issues:
Existing usability problems and unmet user needs required improvement. Feedback showed that users found navigation and certain functions unintuitive, which impacted engagement and satisfaction.
2
Platform Transition:
Moving from native Android and iOS apps to a Flutter-based cross-platform solution to reduce future development costs and streamline feature updates.
🤗 The Solution
To address these challenges, the Sheba.xyz team developed a comprehensive redesign strategy:
User-Centric Approach:
A deep dive into user needs through diary studies, app reviews, surveys, interviews, and data analysis allowed the team to prioritize features and functionality based on real user feedback.
2
A/B Testing and Iterative Design:
Multiple design versions underwent A/B testing with both internal and external users. The feedback refined the design for maximum usability and appeal.
3
Design Optimization:
By building a streamlined information architecture and establishing a unified design system, the team enhanced navigation and visual consistency, creating a more intuitive experience.
4
Cross-Platform Efficiency:
Leveraging Flutter, the team created a cohesive app experience for both iOS and Android, enabling easier updates and maintenance.
Design Style Guide Overview
A unified Style Guide (Design System) was established to maintain consistency in elements like colors, typography, and component styling. This system was then integrated into the codebase, creating a framework for scalable future updates.
Sheba.xyz - Design System
Experience the
Upgrade User Interface
🚘 Sheba.xyz Car Rental
A unified Style Guide (Design System) was established to maintain consistency in elements like colors, typography, and component styling. This system was then integrated into the codebase, creating a framework for scalable future updates.
Impact After Redesign
The Sheba.xyz app redesign improved user experience, streamlined navigation, and transitioned to a Flutter-based framework, cutting costs and speeding updates. User feedback guided the redesign, focusing on intuitive navigation, visual consistency, and high-priority features. The result: a modern app that increased downloads by 34% and sales by 30% post-launch.
Experience the New
Sheba.xyz 4.0
Discover the fully redesigned Sheba.xyz app! Download the latest 4.0 version from the Play Store or App Store to explore a modern, user-focused experience. With intuitive navigation, enhanced features, and a sleek interface, the new app is designed to make accessing our 30+ services easier than ever.
Detailed Design Walkthrough
